Wednesday, 16 November 2011

Info Graphics



1. It is easy to understand but only after reading it. The symbols and images do not make sense without words. It’s also easy to understand because it is long and as there is a lot of information, your eye knows exactly where to go, it is easy to follow. The main focus is about the stumbleupon website and about how popular is against other social networking sites; however, it’s slightly difficult to tell it is the main focus due to so many other statistics and information. The main focus become less clear.

2. Yes, did not realise how popular this stumbleupon website was. I thought Facebook was by far the world’s most popular social networking site, i also thought twitter and you tube were not far behind, seems twitter and you tube are almost insignificant compared to stumbleupon. We thought the bar graph facilitated the most learning as it was the most obvious as to what it was showing, especially without words, even if it did not have the percentages you would still be able to guess what was the most popular and what wasn't.

3. Target audience is internet users/ social network users, also could be companies as well. They could use the statistics to see how well they are doing against competitor sites; they could see who competition is and who isn’t. They are also promoting stumbleupon as the most used site; they also show how long a link would last on stumbleupon compared to other sites, trying to show off how much better it is compared to Facebook or twitter.

4. The format of the design is top to bottom in a long strip, your eye follows it down to the bottom of the page so it is simple to follow and easy to read. It uses space and layout efficiently as everything is neatly spaced in a list form. There insist much information hierarchy as it is mainly graphs and statistics.
 
5. The typography is used to explain the statistics and graphs; it is just clear statements kept to a minimum so focus is not taken away from the stats and graphs. The border around the subheadings acts as a hierarchy, also the colour change acts like a hierarchy also.
 
6. The imagery used is symbolic, for example a baby bottle represents a baby, its showing there are more stumbelupon pages created a minute than there are American’s born. The images are used to make the poster more visual as the facts would make sense without the images, they are just used to back the facts up and add visuals. Don’t think the images have much meaning; the meaning is in the actual facts. The designer’s use of images doesn’t really affect my interpretation of the info graphic.
 
7. The role of colour is quite important on this poster. The designer has used red to make the stumbleupon statistics stand out compared to the others which have more subdued colours, a colour similar to the background emphasizing the red even more. It adds meaning and clarity as the red is the most obvious that it is the most important and powerful, whereas the subdued green looks less threatening.
 

8. The link between the research and the visuals is clear. The designer has made the research visual with the use of graphs, bar charts and symbols. The symbols from the websites have been used also, this works to make it more visual and understanding as these symbols are well known. The type and imagery work together in the sense that, the type could be understandable without the imagery but the imagery might not be as legible without the type. 


9. The style of the graphics has been kept quite simple and straight forward in order not to distract from the information of the poster, also to avoid adding too much to the poster which would make it too busy and too difficult to follow and read. It is kind of similar to the style of Jason Munn the small stakes as he uses simple graphics and space effectively.



10. The design process would be to research the facts of these websites, then work out which ones are relevant and which ones aren’t. They would begin the process with conducting research, they would have to choose a colour scheme which compliments the websites, also which makes specific facts more important. They would also need to consider the layout of the  poster and the order he/she is going to present their information.

1 comment:

  1. I have no idea what you're talking about as you haven't included an image of the infographic or told me which one you've been assigned...not a great introduction!

    I purposefully used the terms we used last year in Design History to describe the imagery. A baby bottle isn't a symbol, the letter 'A' is. If you still have it, look over that stuff again - it was part of your visual analysis.

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