I chose to analyse my bus ticket as its something i see every day. I think the typeface used is 'arial'. I would say it does its job relatively well as it is legible and some of the important features are in bold. I think this typeface was chosen because it is a friendly typeface. it is easy and clear to read. It communicates meaningfully due to its bold and clear appearance.
The hierarchy is quite centred with the first logo and website behind the text making it confusing and harder to read. Id say the most important aspects of the ticket are well identified with the ticket type and price emphasised by being in bold; however the destinations and dates are slightly less obvious, i think they should be more prominent on the ticket as they are the main things the driver/ ticket inspector are looking for.
The users for this item would be the general public. Everyone from students to children to working class to the elderly. Their needs would be a clear and simple bus ticket which states the important points like the price, date and destination. I think it fulfils this to an extent as the type is clear and legible but the important factors are not as obvious which could give users with poor eye site difficulty.
Why does your ticket say 'Youth Volunteer'? Just curious. I've never seen that before.
ReplyDeleteYou could be more thorough in your hierarchy analysis and use this more effectively in your redesign. For instance, who else looks at the ticket? What is the purpose of the date and the time and how important is the price once you've paid for it? If this is the ticket you get when you pay the bus driver, it's hard not to wonder what needs to be on it at all? Who sees it again? That's sort of where the heart of this particular design problem is. What are the circumstances of use. There's a lot of white space left on this ticket, but you've stacked all the text in the centre. Why? Think this through a bit more.